Steed Publications is a full service on-line publication and news service. We seek to bring on-line journalism to a new level of serious and balanced content. We serve primarily the automotive audience with a variety of news content, event promotion, enthusiast groups and retail sales.
Content: We are journalists who provide news content that goes beyond “cutting and pasting” press releases, posting photos on a web forum, and using swim-suit models to build an audience. Our venues are content-rich with credible and interesting news that readers come back for every day. Best of all our readers don’t have to scroll through pages of forum posts to get to the story. Our understanding of the automotive industry and its corporate culture gives a depth to our presentation and reporting that is uncommon anywhere on the net. All of these characteristics translate to a readership who spends more time on our site doing research, romancing, and learning about the cars they love.
Network: Best of all we can provide tailored programs for just one of our sites or a network broadcast across our family of automotive websites! We have built a collection of websites that each touch a different elements of the automotive enthusiast and consumer base, offering sponsors a variety of options.
Credibility: We have a long term establishment within the automotive hobby and grass roots relationships with people across the country and around the world who make things happen. This gives us an innate advantage of knowing what the core enthusiast is truly seeking in a news site. Moreover we meet our readership face to face regularly, we have answer to them.
Coverage: We travel to the big events that such as Barrett-Jackson, Detroit Auto Show, SEMA Convention as well as industry press events, open track and regional enthusiast shows to name a few. Our unique format of a static news site that is updated daily and a well moderated forum cultivates a high level demographic of repeat visitors who not only spend more time on our site, but come back to see what is new each day.
Professional Stability: Our business is no passive hobby and we are not a part-time or up-start company like many of our peers. We have been providing outstanding online venues for manufacturers, vendors, service providers and event promoters since 2005. Our staff has over 20 years of combined marketing and advertising experience managing millions of dollars in media buys and production in all forms of media from print, internet, television, and radio. This means that we have the talent, the knowledge and the wisdom to provide your organization with a professional and quality service experience that is second to none.
Options: We offer a range of options from simple spot banner rotations to complete marketing programs that include an integrated campaign of advertisements, forum sponsorships, and product showcasing though editorial content. In addition, we can provide graphic design services, campaign consulting and supercharged event launch promotions.
Growth: We are not the largest web news publisher but are gaining on our industry peers quickly. What sets us apart today is the fact that we taks our business as seriously as you do yours. Our driving passion is to provide the best product and value for both our readership and sponsors. We have have a growing cadre of readers who know the first place to go when they want to really find out about the latest automotive news.
We Walk In Your Shoes: As a significant part of our business model includes online retail sales, we advertise on our own news & enthusiast publication sites. This gives us a unique perspective as a publisher to understand how much of an impact a good advertising value is to a vendor. Because we have “skin in the game”, we are constantly learning, tweaking and adding value to our advertising programs to improve their effectiveness. Because we can see our own real world results, we can apply those lessons to making sure your advertising campaign is a hit!
Contact Us today for more details about advertising and site sponsorship!